Our mission To model sex-positive attitudes and to promote sexual health and pleasure.
Most people are unaware of the wide range of sexual practices and techniques available for them to experience. We aim to discuss sexual matters in an open and forthright manner to help allay some of the fears and insecurities that prevent people from enjoying the sexual pleasure we feel we are all entitled to.
People are increasingly casting aside their inhibitions and exploring the range of toys available to them. More and more women in particular are discovering toys that complement their sexual lifestyle, rather than putting often unrealistic pressure on their partner to fulfil all their needs. This trend is apparent in the number of sex shops and businesses that have been launched in South Africa in recent years to cater to women’s sexual needs, and we applaud them for recognising women as agents of change in their sexual lifestyle, as much as men are.
Our intention is to cater for people from all walks of life and of any sexual persuasion, offering sexual products and information on practices that help make lovemaking a fun and pleasurable experience and enable greater sexual fulfilment.